HOW TO ABSD Identify your Target Account List (TAM) and enter in CRM • •SDR is the campaign quarterback Build contact list • •source buyer personas/relevant titles •Consolidate lead and contact objects in a single view •Build Hyper-Personalized sequence email content •Google alerts, D.Org triggers, LI Sales Navigator, AE’s/Partners, SME’s Develop sequence framework (we do 3 or 4) • •Time of day / Day of week / Length of Interval •Active phone and email follow up campaign after completed •Set it and forget it and watch what happens!