THE TOUGHEST HIRE OF ALL IN SAAS Hire Wrong, and You’re Set Back a Year • A Bad Hire Can Be Far Worse 
 Than No Hire at All—It’s True • A Bad Hire Isn’t Just Hard Costs—It Involves 
 Huge Soft Costs As Well • A B-level VP Sales Hires a B-/C+ 
 Team Under Him/Her • Revenue Per Lead can actually 
 go down dramatically • Wastes Precious Leads, Wastes Time, 
 Loss of Second-Order Revenue • You’ll Lose a Year – At the Worst Possible Time • A Bad Hire is Often Made Just 
 as Things AreTaking Off