The Costs of a Bad Hire THE COSTS OF A BAD HIRE ▪ Leads Doubled in Year of Hell • Leads Doubled in Year of Hell ▪ Yes, We Grew. But, Revenue Per • Yes, We Grew. But, Revenue 
 Lead Declined. Per Lead Declined. Whose Fault? Whose Fault? ▪ •

How To Hire A Great (First) VP of Sales Page 8 Page 10