HOW TO FIND YOUR ONE CHANNEL THAT WORKS Outer ring: What’s possible - brainstorm • all 19 traction channels there are Middle ring: What’s probable - Promote • 3-4 most promising ideas and run tests Inner ring: What’s working - Focus solely • on the 1 channel that’s working —> Marketing flywheel http://tractionbook.com by Gabriel Weinberg, founder of DuckDuckGo @leowid

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