big enough, you can hire extra people for every role. Great directors under great VPs. A whole extra team of developers, etc. No one person can bring the org down. And people can take vacations without the world potentially ending while gone. This really is better. • When you can’t be killed. This is often some time around $10m ARR or so. You’re big enough, your brand is well established enough, your management team is in the groove. Even if Google or Salesforce or whoever enters your space, they can’t kill you. Even if your #1 competitor does something amazing, they can’t kill you. Try to take a pause at this phase, and sign up for another 5-7 years if you can. Take a digital detox holiday. Whatever you need. ‘Cause it’s finally, finally really just getting good. SAASTR.COM 54