90. In a SaaS company, should the CEO sit with engineering/product, with sales, or with the exec team? As soon as you get even a handful of sales reps, you’re going to need to split your SaaS company into “loud” (sales, support, success) and “quiet” (engineering, techops, product) halves physically. I call this the McDLT configuration, though many have no idea what I am talking about. So who should the CEO sit with? It depends on the quality and completeness of your management team but I think generally, sales. For me, sitting in the middle of the sales team let me be very close to the revenue. But -- I had both a strong VPS and a strong VP Product. The truth was, I felt I could add more value on the revenue side. Because the customers always want to talk to the CEO if they can, at least at some point in the big deals. I also worry if the CEO is too far from the customers. Sitting in the middle of the sales team sort of guarantees you aren’t. But net, if you have a strong VPS, it probably doesn’t matter operationally. SAASTR.COM 88

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