55. What is a good month over month (MoM) growth rate for a SaaS company? A simple answer: double digits (in terms of % Month-over-Month, on average) is always good once you hit some amount of traction. 10% a month growth is a good target until you get to $20m ARR or so when simply doubling is going to be your goal. A more nuanced answer: • To build something big, or that at least could be big, you have to at least have the potential to go from $1m- $100m in ARR in 7-10 years. • To hit that, build your own model, but you’re going to need a few 3x or better years and a bunch where you grow faster than 2x. • The best SaaS companies get from $2-$10m in 5 quarters or less. But ... it really doesn’t matter how long it takes you to get to that first $1m or so, “Initial Traction.” Some get there fast. Some take years. It doesn’t matter. So long as you don’t quit, get exhausted, or run out of capital. So there’s no precise answer here or even any perfect playbook until $1-$1.5m in ARR. But after that, there is. Then, >=20% MoM is an outlier -- but the best find a way. 15% MoM is frickin’ awesome. 10% MoM is strong. Less -- you are at risk. SAASTR.COM 51