The Mendoza Line for SaaS Next Year’s ARR Growth Rate % Current ARR ($ MM) $1 $5 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 Mendoza Line Growth Rate 140% 94% 77% 62% 51% 46% 40% 36% 33% 30% 28% 25% Years to $100MM ARR 8.5 7.0 6.0 4.5 4.0 3.0 2.5 2.0 1.5 1.0 0.5