Consistent with other VC concepts It’s possible to raise VC $ below like “Triple, Triple, Double, Double, the Mendoza Line, just a lot harder Double” but more realistic A Useful Heuristic. Growth re-acceleration Not a Law Diagnosis is not death… doesn’t happen all that often but change is hard (Growth Persistence >1.0) of Physics. Public SaaS Comps Only 30%re-accelerated for 1 year Only 10%re-accelerated for 2 years

The Mendoza Line For SaaS Growth - Page 18 The Mendoza Line For SaaS Growth Page 17 Page 19