10,000 If you don’t try it, you never know… Traffic really picked up to our site. At this time we were still mostly selling to • consumers, not SMBs. Rocket Lawyer is extremely committed to low prices. It’s part of our mission—bringing down the cost of legal services for everyone. So, 
 we thought, why not make legal documents free? One price doesn’t fit all Michelle is a good example of the type of individual who started using Rocket • Lawyer for personal situations. Being able to try the service for free got customers over the hump, as people can be so intimidated and afraid of lawyers that they avoid the industry altogether.