25,000 This is when we also figured out that business people are our best customers Self-employed individuals and Small Business operators 
 make up the majority of our revenue, even though consumers 
 make up the majority of our users. We added an inside sales team and focused on SMBs as our key customers • We hired a VP of customer success and opened our customer service 
 • center in Ogden, Utah, which today has about 50 people completely 
 dedicated to customer communications.

Learnings Getting to 100,000 Paid Subscribers - Page 10 Learnings Getting to 100,000 Paid Subscribers Page 9 Page 11