25,000 25,000 subscribers and more than a million 
 users is when we massively committed to 
 investing in our team and infrastructure. We realized that our proof of concept code 
 was breaking and had too many corners. We 
 had to start over and build a new platform 
 that would scale globally and respond quickly. We’re still building on the new platform. The 
 technology commitment we made continues 
 and has become core to our culture.