Cash Impact of a typical deal $3,000 $2,000 $1,000 $- Month Month Month Month Month Month Month Month Month Month Month Month Month Month Month Month Month Month $(1,000) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 $(2,000) $(3,000) $(4,000) Negative Cash Flow $(5,000) $(6,000) $(7,000)

Driving SaaS Success Using Key Metrics Page 6 Page 8