Impact of Months to Recover CAC Cumulative Profit / Cash Flow $25,000,000 6.3 months $20,000,000 to recover CAC $15,000,000 $10,000,000 12.5 months $5,000,000 to recover CAC $- 1 7 3 9 5 1 7 18.8 months 1 1 2 3 3 h h t t h h h h h to recover CAC n n t t t t t Mo Mo n n n n n $(5,000,000) Mo Mo Mo Mo Mo Months to recover CAC: 6.3 Months to recover CAC: 12.5 Months to recover CAC: 18.8