Comparison: hiring one versus two sales people per month Cumulative Net Profit $4,000,000 $3,000,000 $2,000,000 $1,000,000 $- 1 3 5 7 9 1 3 5 7 9 1 3 5 7 9 1 3 5 1 1 1 1 1 2 2 2 2 2 3 3 3 h h h h h t t t t t h h h h h h h h h h h h h $(1,000,000) n n n n n t t t t t t t t t t t t t Mo MoMo Mo Mon n n n n n n n n n n n n Mo Mo Mo MoMo Mo MoMo Mo MoMo Mo Mo $(2,000,000) $(3,000,000) 1 sales hire a month 2 sales hires a month The cash flow Not adequately shown, but trough is halved the acceleration after breakeven is also halved

Driving SaaS Success Using Key Metrics Page 51 Page 53