A rough estimate of CAC versus Sales Complexity No Touch Light Touch High Touch Field Sales Freemium Self- Inside Inside Field Sales with SE’s Service Sales Sales Rough Estimates of Cost of Customer Acquisition (CAC) $0- $30 – $300 - $3,000 - $25,000– $75,000 – $40 $200 $800 $8,000 $75,000 $200,000