#1Drink Your Own Champagne Drink it, live it, love the cloud. Use your own product, and that of your customers, partners, and peers. To understand the cloud revolution, you have to be a part of it. You need to understand the issues, challenges, and opportunities with cloud deployments – starting with your own. If you have a product that touches end users, then end users within your company should be power users of the product. You should all become experts in the strengths and weaknesses of your product, and be able to discuss customer issues and roadmap priorities in some detail. Most of our cloud portfolio companies are power users of their own products and even those of their competitors. Similarly, you should leverage the cloud for your internal systems. This will not only give you a direct understand- ing of the customer experience and best-of-breed strategies of cloud businesses, but it will free up your technical resources and balance sheet to focus on your core product and customers. Although your technical team may be great Bessemer Venture Partners 4