FOCUS ON A SMALL (AND FAST-GROWING) MARKET 
 …THAT YOU WILL WIN Think about these three things: 1.Initial Product: Can your start-up get 
 to just $10 million in revenues in the 
 current market you are pursuing? 2.Dominance: Will your start-up be the 
 dominant player in that micro-market? Team: Once your company is no longer 
 3. going to grow at 100%+/year, is the team 
 good enough to move into and dominate 
 other adjacent markets (even if we have 
 no idea what they will be at this time)? 6 tweet: @ auren AUREN HOFFMAN www.quora.com/Auren-Hoffman