10 Things I’m Doing Even Better The Second Time
10 Things I’m Doing Even Better The Second Time JON MILLER DOUG PEPPER CEO and Co-Founder Managing Director Engagio Shasta Ventures @jonmiller @dougpepper #saastrannual
10 Things I’m Doing Even Better The Second Time #saastrannual
10 Things I’m Doing Even Better The Second Time From Marketo to The 10 Things Fireside Chat Engagio #saastrannual
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10 Things I’m Doing Even Better The Second Time Great Market Engagio founded Google Trends for Account Based Marketing #saastrannual
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10 Things I’m Doing Even Better The Second Time The 10 Things I’m Doing Better the Second Time #saastrannual
“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.” –Patrick Lencioni
Freedom and Core Transparency Values Excellence Happiness and and Execution Positivity
Patrick Lencioni, The Five Dysfunctions of a Team
• Hiring • Perks • Onboarding, Learning and Culture Development • Performance Management Teams • Office Environment and Fun • Corporate Social Responsibility Systems to operationalize clarity
Focus on quality meetings
Fundraising Strategy B D C A B A2 A
Financial Roadmap Battery
Co-opetition Who: Selection What: Personalization Where: Interaction Data Vendors Predictive Insight Ads Website Direct / Events Physical Other Intent & Human Email Phone / Dialer Social Technographics Content Customization OrchestrationSynchronize Interactions into coordinated Plays Complementary Attribution Infrastructure Account CRM Lead to Account match (L2a); Planning Routing; ABM Analytics
Bigger Deals Systems to operationalize clarity
Outbound Sales
Fireside Chat Jon Miller Doug Pepper CEO and Co-Founder Managing Director Engagio Shasta Ventures @jonmiller @dougpepper