MESSAGING IS THE KILLER MOBILE EXPERIENCE •  The average Millennial (18-24) exchanges an average of 67 text 1 messages per day •  Text messages have a 98% open rate, while email has only a 20% open rate2 •  Over 80% of people use text messaging for business, and 15% said that more than half their messages are for business purposes3 •  First example of success – Slack4 •  2M DAU •  570M paid users •  800M+ messages sent a month •  4k platform apps Source: (1) Business Insider. (2) Velocify., (3) eWeek. (4) Slack. www.bvp.com/cloud 49